Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals. 

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer. 

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers. 

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers. 

Summary:

Going For a Scuba Diving? Understand First the Real Safety Issue of The Underwater World

Keywords:

Travel and leisure, blog, articles, Scuba Diving

Article Body:

Scuba diving is one of the great adventures that one can take to explore the vast wonders of the underworld that cannot be seen on the surface of the water. This is an underwater activity where the diver utilizes breathing equipment or scuba apparatus to be able to stay underwater for longer period of time. To those who are less knowledgeable about scuba, the name was actually derived from its acronym of “Self Contained Underwater Breathing Apparatus”. Scuba diving can be both a recreational and professional diving activity.

Scuba diving activities are present where open waters and reefs are located. It is mostly ideal in clear tropical oceans where you can gaze from a long distance and see the sea life that inhabits it. Although there are many famous scuba diving spots around the world, it doesn’t necessarily mean that you have to limit your adventure to these vacation destinations. There are still multitudes of oceans, lakes, and seas that are perfect for scuba diving. The only thing that you should remember is the right scuba equipment, the proper scuba diving suit, and other scuba diving accessories, and how to survive underwater.

You can experience all the fun that scuba diving promises provided you are able to understand what safety is all about underwater. Although scuba diving activity can be most exciting and thrilling to think, once you confront the seascapes beneath the seawater the experience could be a lot different. If you’re not experienced enough in the activity, you might find yourself lacking the ability to embrace the true essence that diving should suppose to provide you with. Even professional and experienced divers do not think they have enough knowledge. In fact, they never contradict the idea of continually equipping themselves with a new knowledge or two.

The sea world is not for humans, but rather to sea creatures. Humans are not like these creatures that have full understanding on the world underwater which accounts on how they survive on their own. The sea masks a very deceptive façade. It may be captivating to look at on its surface but when you descend into its real world you will find its true inhospitable nature where sea creatures that inhabit it can be traitors to humans. It is for this matter that divers should be able to learn of the unreceptive sea world because safety is the real issue here.

If you think you are not capable yet to carry on with underwater activities, it would be best for you to take scuba diving lessons. You can enroll in scuba diving schools and there you can acquire all you need to know about the seawater adventure. Classes will tackle everything starting from the proper wearing of the scuba diving gears such as the air tanks, gauges and facemasks to jumping into the water with full gear on. If you’re a neophyte in the activity, you may feel weird and strange swimming with those suits and gears on but you will outgrow this feeling.

Scuba diving schools typically use pool dives as their facilities from which scuba diving students are trained first. This is the part of the lesson from which you can discover if you got the potential to become a professional in the industry. The average starter scuba diving course will usually take four to eight weeks of training. During this time, you should be able to learn enough to take your first recreational scuba diving activity. Failure to do so would mean taking another course of the lesson.

Summary:

There are a lot of things a hunter must do before the goose hunting season starts. In this article we go through some of these issues every hunter has to deal with before the hunting season starts.

Keywords:

If you plan on hunting goose in the early season you should scout in order to find out which zones the birds prefer to rest in and which areas have the crucial food sources needed before the season be

Article Body:

If you plan on hunting goose in the early season you should scout in order to find out which zones the birds prefer to rest in and which areas have the crucial food sources needed before the season begins. If you plan on hunting on water be sure to check which of the surroundings wet waters have water in them and which of these wet areas the geese use for resting.

If you are going to hunt on land don’t forget to check the nearby fields in order to find out what crops are growing in them. You must keep in mind that farmers usually rotate their crops, for example last year corn, this year beans, rice or wheat the next year so it is highly recommended to know in advance which of the fields have the right crops.

If you plan on hunting geese always remember to choose a feeding area as these locations are very populated, remember to ask for permission from the landowner so you won’t have any unpleasant surprises. If unfortunately the feeding area has been already leased to someone else or the owner won’t allow anyone to hunt on his land it is advisable to get the nearest available land. The closer the spot is to the feeding area, the better.

Due to the fact that goose hunting as well as duck hunting is getting more and more popular, it is getting harder and harder to find an available place to hunt ( especially for goose ). If you are aware of a goose feeding area we recommend that you secure hunting rights to it long before the season starts. You might consider helping the owner with some work around the place or by dropping a few birds every time you leave the area in order to obtain exclusive rights.

Unfortunately, some times the only way to do is to lease the land. If the price is too high and you can’t afford it the advisable thing to do is to get a few friends and secure a lease. If you gather a large number of hunters every year, then we recommend a longer-term lease. A few things that you can do in order to obtain exclusive rights is to write a leas request, a few birds as a present or a gift certificate for dinner for the owners of the land might do the trick.

Once you have obtained exclusive rights to the land be sure to place “ No Hunting “ signs if the landowner allows you. In order to maintain a good relationship with the owner, make sure you close all the gates, pick up all the shotgun shells, don’t leave any garbage laying around. Be sure not to leave blinds or decoys in the field where they may get damaged by the farm equipment or worse, the decoys/blinds might wreck the farm equipment and we are certain that you wouldn’t like that to happen.

All in all, make sure you finish all the arrangements long before the season starts so you won’t have any unpleasant surprises. Take things step by step and we assure you that your hunting days will be both exciting and fruitful.

Summary:

Basically, an article is a body of text that imparts information. Whether this is done in a scientific language, with an informal voice or in a more serious manner, is usually decided by the subject and type of article, and to whom it is aimed.

Keywords:

article, articles

Article Body:

Basically, an article is a body of text that imparts information. Whether this is done in a scientific language, with an informal voice or in a more serious manner, is usually decided by the subject and type of article, and to whom it is aimed.

A scientific or medical article aimed at professionals will use the first example, i.e. scientific language. The same article aimed at the general population must be written in layman’s language that everyone can understand. An article written on a serious subject should have a similar tone of writing, while something aimed at teens or young adults about entertainment, clothing or sport eg, will take on a bright and more breezy note.

To get a human face on the issue being discussed in an article, many editors require two anecdotal pieces to be included. These will come from interviews with people who have first hand experience of the topic. In an article about home-schooling for instance, you can interview people whose children are home schooled. If you don’t know of anyone, support organizations can help by supplying names and phone numbers. They are willing to do this because your article will help to spread the word about their work.

An article usually has five sections:

· Headline - Yes, this is important, as it will inform the reader what the article is about. If it is catchy, or has a hook of some kind, so much the better. The reader will be curious to find out what it is all about and read on. Look through a paper or magazine and note some of the headlines.

· Introduction - One paragraph is usually enough for the introduction. It should build on the headline and explain the content of the article without giving it all away.

· Main body - This will contain all information that is required about the topic along with anecdotes if any.

· Conclusion - The conclusion need only be one or two paragraphs to sum up and round off the information presented. In the case of how-to articles, it should give the reader a pat on the back for all the hard work that has been done and point out the benefits. Eg, “Now you have the most unique gizmo on the block and your friends will be envious.”

· Bibliography - This is not always necessary. Some editors like to see a list of your information sources, but don’t necessarily publish them. A longer article that contains specific important information on say, health issues or scientific topics may require a bibliography.

The how-to article is a little different than other types of articles. It should be written in imperative voice, eg, “Grasp the leaf and pull down.” Not, “You should grasp the leaf and pull down.” Warning on safety, if necessary, should be presented early in the body of the text and unusual terms and names explained clearly. Let the reader know what the project entails in the introduction – they might not want to paint 200 copies of that flower after all. A list of tools and materials will be required, but it is a good idea to leave writing this list until the last, even though it should appear at the beginning. This is so no mistake can be made in the type of tools and materials used.

In general, the how-to article will be written in steps. It is important that these appear in the proper order of doing, so the reader will not be confused. Do a quick summary of what the project should look like at various stages so the reader will know whether the job is going right. Visualize each step carefully as you write. The how-to article is one of the easiest types of articles to write. If sketches are required and you cannot supply them, just do a rough job to give the general idea. Magazines usually have their own artists who will work from what you supply.

Articles about VIP’s have been done to "death", so try and find an unusual angle to slant the information from. One writer who had tried to interview a celebrity, but failed due to the man’s ‘sniffles’, still wrote the article, but based it on his failure. Another wrote about a golfing personality and interspersed the article with golfing jokes. Editors and readers alike love a touch of humor.

One of the easiest articles to write is the “10 tips to a great (whatever)” type. The ten tips form the body of course, while the introduction explains why you need this information. The brief summary recaps the information and gives a call to action, eg, “Now you know the best way to catch that fish, go out there and do it.”

You should always keep the ‘writer’s voice’ out of your articles. People want to know what’s in it for them, not why you thought you should write it, or how you got the idea for it. And if you are writing about a topic that is so unusual that few people know about it, try to use an analogy that is familiar to them. In general, you don’t need hooks or gimmicks to start an article, simply find the point where the useful information starts and go from there.

Paintball is a game where there are two groups (teams) of players and each group’s aim is to eliminate the opposite team via shooting paint balls at each other.

The following are the basic rules in playing paintball.

Follow the referee:

Paintball should have only one referee for each game. This referee who will start and end the game as well as stop it (in order to check for paint) and be the decision maker should any problems or game issues arise. Fortunately or unfortunately, any verdict issued by the referee – as in any other game – is final and cannot be repealed.

You are out:

A player is no longer in the game if he or she is shot by a paintball marker that cracks or splatters on him or her. This applies when the marker or pellet breaks anywhere on the player’s clothes, equipment or gun. Take note that whether the shot came from a fellow teammate or from an enemy, the marked player is required to call out “DEADMAN” or to yell “OUT” in reference to themselves. They are required to immediately leave the field using the route that is the safest as well as shortest, all the while calling him self out.

You are in:

If a player is hit by a paintball marker and the marker does not crack or break, that player is still in the game. A player is also considered in the game if he or she is accidentally splattered by a paintball marker, especially if the splatter is caused by the paintball marker hitting a rock, a bush or tree. But this rule no longer applies if the player calls him or her self “OUT” or “DEADMAN” even if they have mistakenly thought that they were hit only discover that they were not. The rule says that they are still required to leave the field using the safest as well as shortest route.

Safety is the best policy

All players are required to wear protective clothing that covers the arms, neck and legs. “T” shirts are not allowed to be worn during the game. All players must have goggles as well and these cannot in any way, be removed during play.

Paintball is a game of strategy as well as quick thinking. But just like any other game, there are rules that need to be observed to make the game not only more challenging, fun, exciting, but most importantly fair.